Terms of Service
AGREEMENT TO OUR LEGAL TERMS OF SERVICE & CLIENT TERMS
Last Updated: September 19, 2026
These Terms of Service & Client Terms (“Terms”) govern your access to and use of the websites, services, products, consultations, creative experiences, and related offerings provided by X Level Inc. and Xitlalt Herrera.
X Level Inc. (“X Level,” “we,” “us,” or “our”) is a Texas company. Xitlalt Herrera (“Xitlalt,” “I,” “me,” or “my”) is the founder and creative director of X Level Inc.
These Terms apply to xitlalt.com, xlevelinc.com, laluzthelight.com and any related websites, booking pages, forms, digital products, services, or experiences that link to these Terms (collectively, the “Services”).
By accessing the Services, submitting an inquiry, scheduling a session, purchasing a service, submitting payment, completing a booking form, or otherwise engaging with the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms.
If you do not agree to these Terms, please do not use the Services or complete a booking.
1. OUR SERVICES
X Level Inc. provides creative, strategic, branding, styling, consulting, talent, production, and related services.
Services may include, without limitation:
Strategic consultations and Exploration Sessions
XPansion Sessions and strategic immersions
Personal branding and creative direction
Essence of Style experiences
Personal branding photography and headshot experiences
Virtual styling and wardrobe consultations
Creative direction and brand strategy
Talent booking and speaker services
Production and event-related services
Digital products, educational experiences, and programs
La Luz The Light experiences and related offerings
Other creative, strategic, lifestyle, or professional services offered from time to time
Specific services, inclusions, deliverables, pricing, timelines, and requirements may vary by offering.
The description of a particular service or experience presented at the time of booking is incorporated into these Terms by reference.
Unless specifically stated otherwise in writing, our Services do not include equipment, merchandise, travel, shipping, location fees, third-party vendor fees, photographer fees, makeup artist fees, styling purchases, production expenses, or other external expenses.
Any such expenses will be the responsibility of the client unless expressly included in the agreed service.
2. CLIENT ELIGIBILITY AND INFORMATION
Our Services are intended for individuals who are at least eighteen (18) years of age unless otherwise expressly agreed in writing.
When submitting an inquiry, booking, form, payment, or other information, you agree to provide information that is accurate, current, and complete.
You are responsible for promptly notifying us of any changes to your contact information, scheduling information, or other information necessary to provide the Services.
We reserve the right to decline, suspend, or terminate a booking or service relationship when information provided is materially inaccurate, misleading, incomplete, or submitted in violation of these Terms.
3. BOOKING AND ACCEPTANCE
Submitting an inquiry does not guarantee that a booking has been accepted.
A booking becomes confirmed when:
The requested service has been accepted;
The applicable booking information has been received;
Any required agreement, questionnaire, or intake form has been completed; and
Required payment or deposit has been received.
We reserve the right to accept or decline a booking at our discretion, subject to applicable law.
For custom, production, travel, photography, styling, speaking, talent, or other bespoke engagements, additional written agreements may be required.
If a separate written agreement is provided for a particular engagement, that agreement will control to the extent that it conflicts with these general Terms.
4. PRICING
Prices displayed on the Services are subject to change.
The price applicable to a confirmed booking will be the price communicated and accepted at the time the booking is confirmed, unless otherwise stated in a separate written agreement.
Prices may vary based on:
Scope of services
Location
Travel requirements
Number of participants
Customization
Production requirements
Third-party professionals
Additional deliverables
Additional sessions
Rush requests
Changes requested after booking
Taxes may be added where required by applicable law.
All payments are in United States dollars unless otherwise agreed in writing.
5. PAYMENT TERMS
Payment is due at the time of booking unless a different payment schedule is expressly agreed in writing.
For services involving a deposit, the deposit secures the agreed service date, production resources, availability, and/or other commitments associated with the engagement.
Where a remaining balance is due, the balance must be paid according to the payment schedule provided at booking.
We reserve the right to withhold services, sessions, deliverables, files, images, products, or other materials until required payments have been received.
Accepted payment methods may include credit card, debit card, Apple Pay, ACH, Zelle, or other payment methods made available through the Services.
You authorize us and our payment processors to process payment for amounts properly due under your booking.
6. REFUND POLICY
Because our Services often involve reserved time, preparation, creative direction, planning, personnel, production resources, and other commitments made specifically for a client, payments are generally non-refundable once a booking has been confirmed, except where otherwise required by applicable law or expressly agreed to in writing.
A refund is not automatically provided because a client changes their mind, becomes unavailable, fails to attend, does not use the service, or determines after booking that the service is no longer desired.
Nothing in this section is intended to limit any non-waivable rights a client may have under applicable law.
Where a specific service has a different cancellation, refund, deposit, or payment policy, the service-specific written terms will apply.
7. CANCELLATIONS AND RESCHEDULING
We understand that circumstances can change.
Clients should provide written notice of a cancellation or rescheduling request as early as reasonably possible.
Whenever possible, rescheduling requests should be made at least 48 hours before the scheduled service.
A rescheduling request is not automatically guaranteed and remains subject to availability.
Unless otherwise stated for a particular service:
One reasonable rescheduling request may be accommodated when sufficient notice is provided.
Additional rescheduling requests may be subject to an additional fee.
Late rescheduling requests may result in forfeiture of the applicable payment or deposit.
Cancellations do not automatically create a right to a refund.
Services involving third-party vendors, photographers, locations, travel, production, or other outside commitments may have additional cancellation terms.
For custom or production engagements, cancellation and rescheduling terms may be established separately in the applicable service agreement.
8. LATE ARRIVALS AND MISSED APPOINTMENTS
Clients are responsible for arriving or becoming available at the scheduled time.
If a client arrives late to a session, the session may still end at the originally scheduled time.
Late arrival does not automatically extend the session or result in a refund or credit.
A missed appointment or failure to appear without adequate notice may be treated as a completed booking, and the applicable payment may be forfeited.
Additional appointments may require a new booking and payment.
9. SERVICE-SPECIFIC TERMS
Certain Services require additional preparation, materials, approvals, measurements, photographs, wardrobe information, location information, social media links, brand information, questionnaires, or other client-provided materials.
Examples may include:
Exploration Sessions
A short strategic consultation designed to create clarity around the client's current vision, priorities, challenges, and opportunities.
XPansion Sessions
An extended strategic immersion designed to explore opportunities, refine direction, and develop a more expansive strategic framework.
Virtual Styling Sessions
Personalized styling consultations based on information supplied by the client. Recommendations are informed by the client's stated needs, preferences, lifestyle, wardrobe, and goals.
Essence of Style Personal Branding Experiences
May involve photography, styling, makeup, creative direction, wardrobe planning, location selection, and other creative professionals.
Custom Creative or Production Services
May involve customized scope, timelines, deliverables, third-party vendors, travel, production expenses, and separate written agreements.
The specific service description and booking confirmation will determine what is included.
10. CLIENT RESPONSIBILITIES
You agree to provide the information, materials, approvals, access, communication, and cooperation reasonably necessary for us to perform the Services.
You are responsible for:
Providing accurate information;
Completing requested questionnaires and forms;
Communicating relevant preferences and requirements;
Providing requested materials by applicable deadlines;
Reviewing information and deliverables within a reasonable timeframe;
Attending scheduled sessions;
Obtaining necessary permissions for materials you provide;
Communicating changes as early as reasonably possible; and
Making required payments when due.
Delays caused by missing information, late approvals, unavailable materials, or other client-controlled circumstances may affect timelines and deliverables.
11. DELIVERABLES
Deliverables are limited to those specifically identified in the applicable service description, proposal, invoice, booking confirmation, or written agreement.
Additional meetings, revisions, images, photographs, edits, styling assistance, creative direction, production services, travel, location scouting, shopping, vendor coordination, or other services not expressly included may be billed separately.
For photography and branding services, the number of final images, format, delivery method, editing level, and delivery timeline will be determined by the applicable service description or written agreement.
Raw, unedited, working, rejected, or behind-the-scenes materials are not included unless expressly stated.
12. CREATIVE DIRECTION AND PROFESSIONAL JUDGMENT
Creative, branding, styling, strategic, and consulting Services necessarily involve professional judgment and subjective creative decisions.
Recommendations are based on the information available at the time of the engagement.
We may present options, recommendations, concepts, strategies, styling choices, creative directions, or other professional opinions. The final decision regarding implementation remains with the client.
We do not guarantee that a particular strategy, styling recommendation, brand direction, creative concept, image, campaign, or business decision will produce a specific financial, professional, personal, social media, audience, or business result.
13. THIRD-PARTY PROFESSIONALS AND VENDORS
Certain Services may involve independent photographers, makeup artists, stylists, venues, production professionals, travel providers, vendors, speakers, talent, or other third parties.
When third parties are involved, their services may be subject to their own terms, pricing, cancellation policies, availability, and requirements.
Unless expressly stated otherwise in writing, X Level Inc. is not responsible for the independent acts, omissions, availability, performance, products, or policies of third-party providers.
Third-party expenses may be charged separately or passed through to the client.
14. TRAVEL AND LOCATION SERVICES
Travel, lodging, transportation, meals, shipping, location fees, permits, parking, production expenses, and other travel-related costs are not included unless specifically stated in writing.
For engagements requiring travel, the applicable travel arrangements and expenses will be communicated before the engagement is confirmed.
Location-based services may require additional planning, scouting, permits, insurance, or production expenses.
15. INTELLECTUAL PROPERTY
Unless otherwise stated in writing, X Level Inc. retains ownership of its intellectual property, including:
Website content
Written materials
Templates
Frameworks
Strategies
Methodologies
Educational materials
Audio
Video
Photography owned or licensed by X Level
Graphics
Logos
Trademarks
Service names
Brand concepts
Original creative assets
Digital products
Proprietary processes
You may not copy, reproduce, distribute, sell, license, publish, modify, or commercially exploit our proprietary materials without prior written permission.
Your purchase of a Service does not transfer ownership of our underlying intellectual property.
16. CLIENT MATERIALS AND CONTENT
You retain ownership of materials, photographs, trademarks, logos, written content, brand assets, and other materials that you provide to us, subject to the rights necessary for us to perform the Services.
By providing materials to us, you represent that you have the right and authority to provide and use those materials for the intended purpose.
You grant us a limited right to use client-provided materials solely as reasonably necessary to provide the Services, unless otherwise agreed in writing.
17. PHOTOGRAPHY, IMAGES, AND PORTFOLIO USE
Client images, photographs, videos, testimonials, or other identifiable materials will not automatically be used for promotional purposes solely because a client purchases a Service.
Where promotional use is desired, we may request separate permission or obtain an applicable release.
Any agreed promotional use may include our website, portfolio, social media, marketing materials, press materials, or other business communications.
Clients may withdraw permission for future use where such withdrawal is expressly permitted by the applicable release or agreement; however, withdrawal will not necessarily require removal of materials already lawfully published or distributed.
18. CONFIDENTIALITY
We respect the confidential nature of information shared with us in the course of a professional engagement.
We will use reasonable care with confidential information provided by a client for the purpose of receiving the Services.
Confidential information does not include information that:
Is publicly available;
Was already known to us without a confidentiality obligation;
Becomes publicly available through no fault of ours;
Is independently developed without use of confidential information;
Is received lawfully from a third party; or
Must be disclosed by law, court order, or governmental authority.
For engagements requiring heightened confidentiality, the parties may enter into a separate confidentiality or nondisclosure agreement.
19. WEBSITE CONTENT AND INTELLECTUAL PROPERTY
All website content and materials provided through the Services, including text, graphics, photographs, videos, audio, designs, logos, trademarks, service marks, and other intellectual property, are owned by or licensed to X Level Inc. unless otherwise stated.
You may access the content for personal use or legitimate internal business purposes associated with your relationship with us.
You may not reproduce, republish, distribute, modify, sell, license, or commercially exploit our content without written permission.
20. PROHIBITED USE
You agree not to use the Services to:
Violate any applicable law;
Misrepresent your identity;
Access another person's account or information without authorization;
Interfere with the operation or security of the Services;
Introduce malicious code or harmful software;
Scrape or systematically collect website content without permission;
Copy or reproduce proprietary materials without authorization;
Attempt to gain unauthorized access to systems;
Harass, threaten, abuse, or intimidate our team, contractors, vendors, or other clients;
Use our Services or intellectual property to create a competing product or service without permission; or
Engage in any activity that violates these Terms.
21. THIRD-PARTY WEBSITES AND SERVICES
The Services may contain links to websites, platforms, applications, vendors, social media services, payment processors, or other third-party services.
We do not control and are not responsible for the content, policies, availability, security, or practices of third-party websites or services.
Your use of a third-party service is governed by that provider's own terms and policies.
22. PRIVACY
Your use of the Services is also subject to our Privacy Policy.
The Privacy Policy explains how personal information may be collected, used, stored, and disclosed.
By using the Services, you acknowledge that you have reviewed the applicable Privacy Policy.
23. ELECTRONIC COMMUNICATIONS AND SIGNATURES
By using the Services, completing online forms, submitting an inquiry, booking a Service, or communicating with us electronically, you consent to receive communications electronically.
Electronic communications may include:
Email
Text messages
Booking confirmations
Invoices
Agreements
Notices
Service updates
Receipts
Scheduling communications
You agree that electronic records, electronic signatures, and electronic communications satisfy applicable requirements that communications be provided in writing, to the extent permitted by law.
24. SERVICE INTERRUPTIONS
We make reasonable efforts to keep the Services available but cannot guarantee uninterrupted access.
Website maintenance, technology failures, internet disruptions, third-party platform outages, scheduling software interruptions, payment processing issues, or other circumstances beyond our reasonable control may temporarily affect availability.
We will make reasonable efforts to restore affected Services when practical.
25. FORCE MAJEURE
We are not responsible for delay, interruption, cancellation, or failure to perform caused by circumstances beyond our reasonable control, including but not limited to:
Natural disasters
Severe weather
Fire
Flood
Government action
Public emergencies
Power or internet outages
Illness or injury
Transportation disruptions
Labor disputes
Acts of war or terrorism
Technology failures
Third-party platform failures
Other circumstances that could not reasonably have been anticipated or controlled
When reasonably possible, we will work with the client to reschedule or determine an appropriate alternative.
26. DISCLAIMER OF GUARANTEES
Our Services are intended to provide creative, strategic, educational, styling, branding, production, and consulting support.
We do not guarantee:
A particular financial result;
Increased revenue;
Increased followers;
Increased engagement;
Business growth;
Media coverage;
Employment;
Client acquisition;
Sales;
Specific creative outcomes;
Specific personal outcomes; or
Any particular result from implementation of recommendations.
Results depend on many factors outside our control, including the client's decisions, implementation, market conditions, audience, timing, resources, and circumstances.
Nothing provided through the Services constitutes legal, tax, medical, investment, accounting, or other regulated professional advice unless expressly provided by a properly licensed professional acting within that capacity.
27. LIMITATION OF LIABILITY
To the fullest extent permitted by applicable law, X Level Inc., Xitlalt Herrera, and their respective officers, employees, contractors, agents, affiliates, and service providers will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from or related to the Services.
To the fullest extent permitted by applicable law, the aggregate liability arising from a specific Service will be limited to the amount actually paid by the client for that specific Service, unless a different limitation is required by applicable law or expressly agreed in writing.
Nothing in these Terms is intended to exclude or limit liability that cannot lawfully be excluded or limited.
28. INDEMNIFICATION
To the extent permitted by applicable law, you agree to indemnify and hold harmless X Level Inc., Xitlalt Herrera, and their respective officers, employees, contractors, agents, affiliates, and service providers from claims, damages, liabilities, costs, and reasonable expenses arising from:
Your material breach of these Terms;
Your violation of applicable law;
Your misuse of the Services;
Your infringement of another person's intellectual property rights; or
Materials you provide that you do not have the right or authorization to use.
This provision does not require indemnification for claims caused by our own unlawful conduct or other circumstances where indemnification is prohibited by law.
29. TERMINATION
We may suspend or terminate access to the Services if you materially violate these Terms or engage in conduct that threatens the security, integrity, or proper operation of the Services.
Termination does not eliminate payment obligations that arose before termination.
Provisions relating to payment, intellectual property, confidentiality, disclaimers, limitations of liability, indemnification, dispute resolution, and other provisions that by their nature should survive termination will remain in effect.
30. DISPUTE RESOLUTION
We value direct communication and encourage clients to contact us first if a concern arises.
Before initiating formal legal proceedings, the parties agree to make a good-faith effort to resolve the matter informally.
A party seeking to resolve a dispute should provide written notice describing the issue and the requested resolution.
The parties will have at least thirty (30) days after written notice to attempt to resolve the matter informally, unless a shorter period is required by applicable law or the circumstances require immediate legal action.
Any arbitration provision, class-action waiver, venue provision, or other dispute-resolution mechanism will apply only to the extent permitted and enforceable under applicable law.
Nothing in these Terms prevents a party from seeking remedies that cannot legally be waived or from pursuing matters that are excluded from arbitration by applicable law.
31. GOVERNING LAW
These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles, except to the extent applicable law requires otherwise.
Any court proceeding permitted under these Terms will be brought in a court of competent jurisdiction as permitted by applicable law.
32. MODIFICATIONS TO THESE TERMS
We may update these Terms from time to time.
When we make changes, we will update the “Last Updated” date at the beginning of these Terms.
The updated Terms will become effective when posted unless otherwise stated.
Your continued use of the Services after updated Terms are posted constitutes acceptance of the updated Terms to the extent permitted by applicable law.
For existing confirmed service engagements, material changes will not retroactively alter the written terms that were expressly agreed to for that engagement unless otherwise required by law or mutually agreed in writing.
33. SEVERABILITY
If any provision of these Terms is determined to be unlawful, invalid, or unenforceable, that provision will be modified or limited to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
34. NO WAIVER
Failure to enforce any provision of these Terms does not constitute a waiver of the right to enforce that provision in the future.
35. ENTIRE AGREEMENT
These Terms, together with the applicable Privacy Policy, service description, booking confirmation, invoice, proposal, and any separate written agreement applicable to a particular engagement, constitute the agreement between the parties concerning that engagement.
If there is a conflict between these Terms and a separate written agreement signed or expressly accepted by both parties for a specific engagement, the specific written agreement will control for that engagement.
36. ASSIGNMENT
You may not assign or transfer your rights or obligations under these Terms without our prior written consent, except where such restriction is prohibited by law.
We may assign or transfer our rights and obligations in connection with a merger, acquisition, reorganization, sale of assets, or other legitimate business transaction.
37. CLIENT ACKNOWLEDGMENT
By booking or purchasing a Service, you acknowledge that:
You have read these Terms;
You understand the applicable service description;
You understand the payment and cancellation policies;
You understand that payments are generally non-refundable once a booking is confirmed, subject to applicable law;
You understand that rescheduling is subject to availability;
You understand that additional services or expenses may incur additional fees;
You understand that creative and strategic Services do not guarantee a particular result; and
You agree to these Terms.
38. CONTACT
Questions regarding these Terms, Services, bookings, or client concerns may be directed to:
X Level Inc.
Email: xagency@xlevelinc.com
For service-specific inquiries, please use the contact information provided on the applicable booking or service page.
© X Level Inc. © Xitlalt All Rights Reserved.