A circular text design that reads 'ME ABOUT ME ABOUT ME ABOUT ME ABOUT ME ABOUT' in white font on a black background.

Xitlalt

Laptop displaying digital clock showing 11:11 PM, placed on a desk in a dimly lit room.

Meet My Essence

“My goal in life is to leave this beautiful world better than I found it. That is why excellence means so much to me, for when my clients excel, they become beacons for others to excel, and together we become a lighthouse of possibility.” -Xitlalt


A mirror with yellow neon sign that reads 'The Art of Living'. The reflection shows two people, one taking a photograph and the other standing nearby, in a room with wall decorations.

My Vision:

The Art of Living is how I choose to live, and I love to teach how, when you take care of the three pillars, your life transforms from the inside out! Excellence matters deeply to me because when my clients excel, they become beacons, inspiring others to excel. Together, we become a lighthouse of possibility, illuminating paths for transformation and growth. #xlevel

Fusing luxury with purpose, I bring two decades of expertise across communications, entertainment, and brand development, spanning the Americas to Europe, Texas, New York, LA, and Miami.

I began in media and entertainment, then established my legacy during a fifteen-year tenure at Neiman Marcus, where I spearheaded innovative luxury experiences designed to drive consistent market growth with the top luxury houses in the world. I serve as a Creative Director and Cultural Curator with an intuitive understanding of authentic storytelling. As a Creative Director, Public Speaker, and taste-maker, I love guiding people and brands while maintaining their authentic essence. #xlevel

Philanthropy has always been at the core of my existence. When I built X Level, I made sure to translate vision into action. 10% of the net profits are dedicated to empowering women and children through arts, education, and mental health initiatives. By fostering mentorship and deep community engagement, we are committed to nurturing the next generation of creative leaders. I believe business success should go hand in hand with uplifting communities. That is why I have proudly supported impactful organizations such as Mercado Global, Glasswing International, Casa Hogar, and Family Violence and Prevention Services San Antonio, among many others.

Join me and Claim Your neXt Level!

Your defining moment is here. Let’s create a lasting impact- together.

When you work with me, you are not just building your brand- you are joining a movement. Together, we drive meaningful change. By supporting my vision by participating in purchasing or booking any of our services, you join me and X Level in making a difference.

Thank you, Gracias, Merci Beaucoup, Grazie, XOXO

Xitlalt with her statement in life an idea can change the world. A woman on a mission
wearing red lipstick and eye makeup, dressed in a red dress, sitting on an ornate gold and red upholstered chair against a red wall. She has multiple gold and black jewelry pieces, including a large ring, several bracelets, earrings, and a bracelet with a tiger face.

Dressing is the poetry we wear- a silent sonnet composed of intention, courage, and artistry. This is why I crafted Essence of Style: to transform the act of dressing into a sacred dialogue between your inner light and the world awaiting its glow.

For too long, we have clothed ourselves in shadows- stepping into the ‘fear of life’ rather than draping in the radiance of ‘what is.’ Like a closet left unlit, potential remains hidden. In this series, I invite you to reclaim the mirror as your sanctum, where intention meets embodiment. Together, we will ignite the torch of self-awareness, illuminating not just your wardrobe but the essence that animates it.

With over 23 years of sculpting beauty in the ateliers of PR, entertainment, and luxury fashion, I have learned this truth: how we dress is how we bless - our mornings, our moments, our metamorphosis. Here, you’ll learn to curate not outfits, but armor; not trends, but testaments.

This is not a styling guide.
It is a sartorial awakening.

Your Journey:

·       Chapter I: The Alchemy of Intention – Set your daily compass through routines that fuse purpose with palette.

·       Chapter II: Dressing in Daylight – Banish the ‘autopilot’ of fear; cloak yourself in the present.

·       Chapter III: The Lit Closet – Rediscover your arsenal of elegance, organized not by fabric, but by your frequency.

Join me in this alchemy of self-reinvention, where every hemline becomes a horizon and every button fastened is a pact with possibility. The world doesn’t need another outfit—it yearns for your light, pressed and polished into being.

Your essence is not just seen—it is felt.
The world awaits your luminous unveiling.

Why Essence of Style?

What Sets Me Apart

20+ Years of Experience

Creative Solutions that redefine luxury and purpose across industries and continents.

I illuminate a way forward for your dream to be a reality.

Where others see limitations, I see possibilities

X Marks the Spot for Expertise & Elevation. Where distinction is designed and excellence becomes a legacy. Combining decades of luxury retail experience in Brand Development, Creative Direction, Strategic Positioning, and Talent Management, founded in 2020. X LEVEL unites a collective of industry trailblazers from fashion, art, entertainment, luxury, and sustainability to deliver streamlined and effective brand-defining moments.

Grounded by a deep fluency in both English and Spanish markets. This unique blend offers an approach that holistically elevates your initiatives, inspires your audiences, and seamlessly aligns business aspirations with creative vision, helping you and your brand navigate and thrive in an ever-evolving luxury and consumer landscape. Our expertise in re-envisioning brands and creating transformative experiences has made us a sought-after creative force. Our signature approach energizes brand narratives from intimate fashion moments to large-scale cultural events, consistently resonating with diverse audiences.

Why X Level Agency?

A dynamic eco system where vision meets velocity. Claim your neXt Level.

Black background with a white starburst light at the center and white text that reads, "La Luz The Light, A meditative thought dedicated to sparking your light from within. Thank you for subscribing."

to inspire the world to look within…

My journey with La Luz The Light began with a profound vision: to create a movement that inspires people worldwide to awaken their inner radiance by igniting their inner light. Since childhood, I've been guided by St. Francis of Assisi's wisdom: "All the darkness in the world cannot extinguish the light of one candle." which is hope. Knowing that I am a child of God, I know that only my highest good will come out of every situation, so I put each situation in God’s almighty hands and ask for the light to come in and to illuminate my path and guide my next steps. By tuning inward, I learned wisdom and peace that transcends regular understanding, and that is the art of living & knowing “All is Well” 2 Kings 4:26.

This profound truth inspired me to develop La Luz The Light to serve as a gentle reminder of our luminous nature:

I am Light. You are Light. We are Light. Soy Luz. Eres Luz. Somos Luz.

John 1:9

Why La Luz The Light?

Xitlalt Herrera in a flowing dress standing against a modern white wall with vertical narrow windows, with palm trees visible on the left, all in black and white.